We all know that in the world of digital music, Apple as good as has the monopoly, not only with the mighty iPod, but also with the iTunes music store, but tomorrow MTV and Microsoft hope to change that with their new digital music store, Urge.

Two million tracks will be ready for download at 99c (53p) per track or you can take out a monthly subscription, and users can also transfer tracks to over 100 compatible players (but not iPods). Downloadable videos and some MTV shows will also be available.

It will come integrated into the newest version of Microsoft's Windows Media Player, but this will also feature links to other stores, hopefully giving you more choice.

We think it is good to see iTunes get some healthy competition, but we are wondering if snubbing the iPod means they will be cutting off their nose to spite their face? We shall see.