Going jogging could never be described as much fun, especially if you have no idea how far you've run or how many calories you are actually burning, but yesterday Nike and Apple yesterday came up with a new concept that could change all that.

The Nike+ system involves a special running shoe that can tell you, via your iPod Nano, how you are doing with your fitness regime.

A tiny transmitter is fitted inside the trainers which sends information back to the iPod as you run, which will then feed back a record of your distance, time, pace and calories burned when you hook the player back up to your computer. Apparently you can then swap statistics and performance results with other athletes – if you want to!

Launched in New York yesterday with the help of such running luminaries as Paula Radcliffe, the Nike+ system will be available in Britain on 13 July, costing £25, although you'll need the special trainers too which cost £65.

This is certainly an interesting idea, although Tech Boutique has to admit it thought it was a joke at first. It remains to be seen if it will actually catch on, although we're sure a few people will think it is a good idea, that's if you can motivate yourself to actually get out there and do some jogging in the first place!